The program dubbed Boost with Facebook (BWF), is an initiative launched by FACEBOOK to train over 3000 SMEs across Kenya. This was the ninth market in Africa. FACEBOOK rolled out the Boost program to bridge the gap, offering small and medium-sized businesses (SMBs) a chance to undergo training on digital tools and technologies that they could leverage to grow their business.
What can we say we got it right. The brief was to launch the BWF program in Kenya through an event that could be described as a fun and empowering engagement. Using Radisson Blu Ballroom we created a vibrant space that allowed for expression and connection.