Social Media Week
Introducing SMW theme for 2020; HUMAN.X
Human.X will lead an important conversation focused on what it means to take a human-first and experience-driven approach to marketing. The overarching goal will be to support ideas, campaigns and brands that embody a human-first approach to creating digital experiences, which is not only good for business, but will advance us as a society and culture.
We will explore this through the lens of three subthemes:
Attention Revolution – An obligation to establish a deeper respect for consumer’s time and attention.
Empathy Economics – Advancing our business goals through shared understanding & deeper connections.
Privacy Matters – Giving people the right to connect freely and in safe and trusted spaces.